Amptonic is the leading music search engine on the web. Users can search for music and see which e-tailers and download services have the best price.

Challenge
Design and develop a site that provides information regarding which e-tailers and download services have which songs and perfrom price comparisons with a modern and light user interface. Also track user ratings for each e-tailer and download service. Once built, design and implement e-marketing campaigns to drive traffic and convert users.

Solution
Developed all the front-end and back-end systems, analytics engine and data collectors. To create traffic build user base, we targeted 18-34 year olds with attractive email offers, sponsored evangelists on social networking sites, and sent offers to college and university web masters and radio stations.

Results
Service was launched with e-marketing campaign to target users resulting in a ten-fold increase in traffic and users.