Time Is Money Network, Inc., is an online project management service dedicated to helping professionals and service providers be more productive and more efficient. Time Is Money is free to use. The application is supported by advertising.

Challenge
Conceptualize, design and develop an on-line service for professionals that allows them to be productive in just a few minutes using only a web browser with no software to install, maintain or manage. Once built, design and implement e-marketing campaigns to drive traffic and convert users.

Solution
Reviewed competitive service offerings then designed functionality and user interface for optimal ease of use for small projects and teams while still offering all features desired by large teams and projects. Tested with focus groups and implemented incremental enhancements. Using proprietary internet data mining tools, built a database of over 500,000 target users and implemented e-marketing campaign.

Results
Service was launched with e-marketing campaign to target users resulting in 27% clickthrough and 14% net conversions. Service operates profitably with >10,000 users.