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Time Is Money Network, Inc., is an online
project management service dedicated to
helping professionals and service providers
be more productive and more efficient.
Time Is Money is free to use. The application
is supported by advertising.
Challenge
Conceptualize, design and develop an on-line
service for professionals that allows
them to be productive in just a few minutes
using only a web browser with no software
to install, maintain or manage. Once built,
design and implement e-marketing campaigns
to drive traffic and convert users.
Solution
Reviewed competitive service offerings
then designed functionality and user interface
for optimal ease of use for small projects
and teams while still offering all features
desired by large teams and projects. Tested
with focus groups and implemented incremental
enhancements. Using proprietary internet
data mining tools, built a database of
over 500,000 target users and implemented
e-marketing campaign.
Results
Service
was launched with e-marketing campaign
to target users resulting in 27% clickthrough
and 14% net conversions. Service operates
profitably with >10,000 users.
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